Grow More Experience Refresh

The Grow More Experience program involves local demonstration sites where farmers can see firsthand the performance of Syngenta's seeds, crop protection products, and other technologies compared to competitors and untreated crops. I was tasked with refreshing their brand’s look and feel. While we wanted to retain the original workmark and instead focus on adding in new design elements to make the experience more fun. We ended with a textural look that uses lots of overlapping and plays with the arrow seen within the logo. I worked directly with the Art Director on this account.

Software used: Adobe Illustrator